A good phone system can help you provide a a five star experience for your customer, provide value-added services, and cut operating expenses.
A specialised hotel phone system allows many day-to-day activities to be automated as well as connecting with other systems, freeing up staff time to concentrate on guests. Customers can enjoy ordering of food and drinks, wake up calls, and easy access to services for the restaurant, gym, spa, or golf centre from the handset in your guests rooms. For a personal touch, your customer’s name can be displayed with each service call that they make, enabling your teams to greet them by name.
Calling Menu
A calling menu (auto attendant ) will direct your caller to the right person, department or message centre with intuitive instructions.
- Extension numbers offer a faster way for customers and staff to reach the right person.
- One number or different numbers. You choose the setup that is the most efficient for you.
Free calls with VoIP/SIP Lines
SIP provides inclusive UK calls, therefore guests could be offered all their UK calls as part of the service, safe in the knowledge the calls will be free.
Easy to use / Feature rich phones
We offer a broad variety of phones and apps that deliver high-quality voice communications as well as features to increase productivity. Phones can be personalised through several customisable options to allow each user their own preferred way to communicate.
Moving to the cloud
- SIP calls to UK Landlines and UK Mobiles are mostly free
- Only pay for the features you need
- Keep your existing numbers by porting them to the cloud, no more line rental
- Quick and seamless migration from traditional ISDN to VoIP
Improved communication
- DDI routing improves customer experience
- Individual staff voicemail to get messages to the right person
- Record all inbound and outgoing calls so you can revisit conversations to get the information you need.
Smart Mobility
In hospitality, staff are rarely found in the same location. With a mobile bolt-on you can treat your smartphone as your desk phone with all the features you would expect at your desk is in your hands wherever you go.
Whatever size your business, our range of telecommunications will keep you connected to you customers.

Once again, we are delighted with the new solution that will serve to futureproof our telecoms for years to come. Another excellent service by all involved from the brilliant team over at Russell Telecom!
CASE STUDY
Beamish Hall
Industry Travel & Leisure
Solution NEC SV9100
Long-standing Russell Telecom customer, Best Western Beamish Hall Hotel is a four-star, classic country house hotel located close to Beamish Museum.
Situated in rolling parkland on the border of County Durham & Tyne & Wear, the hotel is the perfect base for both business and leisure.
Beamish Hall needed to replace an aging NEC telephone system, which
we installed in 2004. They required a solution that provided an extensive range of applications specifically around the hospitality industry to effectively support the ever-growing demands of this popular hotel.
The Solution
We installed an NEC SV9100 telephone system at Beamish Hall Hotel.
The SV9100 is a flexible and scalable solution that has been built on the success of its predecessor, the award-winning SV8100, but with double the capacity. The SV9100 will help to future-proof any SME, as it is both robust and expandable, serving the requirements of up to 800 connections. NEC SV9100 is the very latest IP telephone solution evolving from decades of previous systems sold worldwide with its comprehensive functionality and
outstanding reliability.
We installed new SIP Trunks (Voice Over IP lines) at the hotel. SIP
trunking enables out-of-area geographic number ranges to be used on a call-by-call basis - showing businesses as local, despite being physically located elsewhere. In busier times or when something goes wrong, SIP is able to automatically reroute any calls to back up sites and phone numbers in seconds - providing a seamless service during any eventuality.
Migration to SIP allows Beamish Hall to benefit from the many features that were not possible on traditional ISDN lines, also significant ongoing cost savings available with SIP gives the customer a competitive edge.
By discarding any unnecessary ISDN lines, businesses are able to save a large amount of money; also during office moves, there is no need to spend money on changing stationery, advertisements or listings. SIP trunking also allows businesses to make free calls.
The addition of new lines and new office locations becomes a simple, pain-free process.
The challenge was to successfully integrate the new system with legacy wiring at the Listed building. Where cabling was not possible, unique hybrid integration to new and legacy wiring at this old Listed building was achieved. In addition, Russell Telecom installed advanced Auto-attendant
and call queuing to get callers direct to the correct department quickly and efficiently.
Russell also installed a new IP DECT system to provide high-end mobility for staff on the move and for use by night concierge, among other users.
Lastly, a conference Bridge facility was installed to better accommodate corporate meetings.
The Results
Beamish Hall Hotel is very pleased with its new telecoms solution.
The NEC SV9100 allows for easy call handling and use by all hotel staff. The migration to SIP has provided significant savings on call charges and improved flexibility. The direction of calls has also become more efficient.
Hotel Manager Alex Tocu said:
“We are very happy with our new telecoms solution. First of all, we chose Russell Telecom above others not just because of the solution but the faith we have in their customer services team."
“Their engineers were also excellent, doing a challenging job in a busy hotel with the minimum of disruption to day-to-day work."